Website Refresh For Psychedelic Drug Development Startup

O.Allman, D.DiNardo, T.Johnson
WEBOAF X MINDSTATE DESIGN LABS WEB DESIGN CASE STUDY
APRIL 2023

1 Abstract

Dillan felt that the old Mindstate Design Labs website no longer represented the mission of the company. So he commissioned WEBOAF to design an inspiring one page website and develop it in Webflow.

2 The Problem

The old website worked well for the company when it was at Seed Stage, enabling them to capture their first round of investment. Since raising their Series A, Dillan wanted to distill the messaging and present the company in a more engaging way.

The old website has long paragraphs, inconsistent imagery and was built on SquareSpace which has platform limitations.

Fig.1 Mindstate Design Labs Old Website

3 Our Solution

Fig.1 Mindstate Design Labs Old Website

Dillan and the team impressively distilled their messaging into several small paragraphs. No mean feat for a company working in a domain as complex as theirs.

The WEBOAF then used the Mindstate Branding guidelines as a base to start designing from, we were given creative freedom to experiment outside the guidelines if necessary. The new website is show below in Fig.2

Dillan DiNardo
CEO Mindstate Design Labs

"WEBOAF did some amazing work for our website. Ollie did a great job in translating the aesthetic vision into a final product, and he was very responsive to evolving needs and feedback. I'd highly recommend Weboaf for other deep tech companies looking for a website redesign."

Ollie's Podcast With Dillan

4 Challenges

4.1 Capturing Innefability

The biggest challenge in this build was the design. The psychedelic industry is nascent and design standards haven’t settled yet. We wanted to capture the depth and ineffability of the psychedelic experience.

4.2 Communicating Complexity

The biggest challenge in this build was the design. The psychedelic industry is nascent and design standards haven’t settled yet. We wanted to capture the depth and ineffability of the psychedelic experience AnimationsSimple words

4.3 Alternative To Product Imagery

The biggest challenge in this build was the design. The psychedelic industry is nascent and design standards haven’t settled yet. We wanted to capture the depth and ineffability of the psychedelic experience Curating images from adobe stock, unsplash and pixels.

5 WEBOAF Learnings

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Background

Dillan DiNardo co-founded Mindstate Design Labs to address the global mental health crisis using psychedelics as tools to probe the infrastructure of the mind.

After the company graduated from Y Combinator in 2021 they raised money from Initialized Capital, Naval Ravikant & many others.

Listen to Ollie’s podcast with Dillan

Key Info
  • 12 Employees
  • 11.5M Series A
  • Y Combinator

See More Of Our Work

Mindstate Design Labs

A company that went through YC & raised $11.5M to design altered states of consciousness for mental health treatment.

Webflow Dev
Web Design
Enosis Therapeutics

An Australian company building next generation VR environments for use in psychedelic mental health treatment.

Webflow Dev
Web Design
Copywriting
Atreon Capital

A Miami-based hedge fund investing in cryptocurrency.

Pitch Deck
Branding
Empath Ventures

An LA based Venture Capital firm investing money in the next generation of mental health treatments

Webflow Dev
Web Design
OSCO Studios

A video production agency shooting videos for luxury brands all over the world.

Wix Website
Web Design
Branding

Start A Project

Leave your info & we'll get back to you in 24 hours.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.